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Digital Advantage

Congratulations, Genna Majuta! ‘Powerful Woman in Tech’ with a Servant’s Heart

Dealerscope named RWS’ own Chief Customer Officer Genna Majuta among 2020’s Best and Brightest Role Models and Mentors in its Powerful Women in Consumer

This Year, Give the Joy of Shopping Online

10 ways, RWS tested and retailer customer approved     A recent Google article offers good news for RWS dealers: “Given that the growing customer

Preparing for the Road Ahead: Tools to Win in the New Normal

In April, a RWS research team comprised of members from across the company embarked on a mission to investigate what independent retailers needed to

Infographic: A Dozen Tips to Make Your Website Support Your Sales Team

In the spring, at the beginning of the pandemic in the U.S., the RWS team kicked into overdrive, providing independent retailers with an array

Google and RWS Offer Key Insights on Digital Advertising for Independent Retailers

In April, independent retailers across the RWS network using AdRocket™ smart digital advertising saw an increase of more than 70 percent in online orders

Do’s & Don’ts (Examples, too!) When Responding to Negative Reviews

Negative reviews are part of today’s business reality. Consumers are more likely—over four times more likely, in fact—to spontaneously leave a negative review. If

4 Steps to Successfully Monitor Your Reputation

By now, you know your customers are posting reviews about your business online, and your prospective customers are seeking them out (or being exposed

5 Steps to a Smarter Online Pricing Strategy

There are few things as important as your pricing strategy. Get it wrong and your business won’t survive. Get it mostly right and reaching

WebFronts® Powers FlashTags

Free Extension Makes Electronic Price Tags Lightning Fast      In November, RWS announced FlashTags, the latest free extension of WebFronts® Level 4. The FlashTags app

Is Your Website Holiday Ready? 12 Ways to Make it Shine

Rain or shine, and long before “Thriller” commands the airwaves, the first day of fall cues the holiday season. And with the beginning of

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