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Digital Advantage

4 Steps to Successfully Monitor Your Reputation

By now, you know your customers are posting reviews about your business online, and your prospective customers are seeking them out (or being exposed

5 Steps to a Smarter Online Pricing Strategy

There are few things as important as your pricing strategy. Get it wrong and your business won’t survive. Get it mostly right and reaching

WebFronts® Powers FlashTags

Free Extension Makes Electronic Price Tags Lightning Fast      In November, RWS announced FlashTags, the latest free extension of WebFronts® Level 4. The FlashTags app

Is Your Website Holiday Ready? 12 Ways to Make it Shine

Rain or shine, and long before “Thriller” commands the airwaves, the first day of fall cues the holiday season. And with the beginning of

Make Your Landing Page More Powerful with These 7 Best Practices

You got ’em there. Now what? We often hear “It’s not the destination, it’s the journey.” But the opposite is true in today’s dizzying

7 Keys to Online Advertising

What retailers need to get it right. Online advertising can be a secret weapon or a troublesome burden in a retailer’s marketing arsenal. Get

Top 10 Takeaways to Up Your Online Ad Game

At recent NECO and Primetime shows, the RWS team had the opportunity to hear directly from independent retailers their top frustrations with digital advertising:

You’ve Got a Hot Prospect!

Connecting your in-store salespeople with your best digital prospects What will I buy and whom will I buy it from? Today’s consumer of durable

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