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Digital Advantage

Hawkins Home & Lawn Cleans Up with AdRocket Boost + Google Shopping

For Hawkins Home & Lawn, an AdRocket early adopter, smart advertising performance has always been well above average with Click-Through Rates (CTRs), display CTRs,

Top 5 Dos & Top 5 Don’ts for Your Website

By all accounts, online sales will continue strong growth this year—and beyond. As of Q1 2021, Adobe’s e-commerce division reported that U.S. consumers spent

INFOGRAPHIC: How Independent Retailers Beat the Big Boxes with AdRocket and Google Shopping Ads

How Independent Retailers Beat the Big Boxes with AdRocket and Google Shopping Ads Download a PDF version

How independent retailers can drive more leads and sales with Google Shopping Ads—right away!

What would more than 5,000 new visits to your website and more than 1,000 calls to your store(s) mean to your business? What if

Congratulations, Genna Majuta! ‘Powerful Woman in Tech’ with a Servant’s Heart

Dealerscope named RWS’ own Chief Customer Officer Genna Majuta among 2020’s Best and Brightest Role Models and Mentors in its Powerful Women in Consumer

This Year, Give the Joy of Shopping Online

10 ways, RWS tested and retailer customer approved     A recent Google article offers good news for RWS dealers: “Given that the growing customer

Preparing for the Road Ahead: Tools to Win in the New Normal

In April, a RWS research team comprised of members from across the company embarked on a mission to investigate what independent retailers needed to

Infographic: A Dozen Tips to Make Your Website Support Your Sales Team

In the spring, at the beginning of the pandemic in the U.S., the RWS team kicked into overdrive, providing independent retailers with an array

Google and RWS Offer Key Insights on Digital Advertising for Independent Retailers

In April, independent retailers across the RWS network using AdRocket™ smart digital advertising saw an increase of more than 70 percent in online orders

Do’s & Don’ts (Examples, too!) When Responding to Negative Reviews

Negative reviews are part of today’s business reality. Consumers are more likely—over four times more likely, in fact—to spontaneously leave a negative review. If

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