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Digital Advantage

Digital Advantage

Newsroom

Published August 29, 2022
By RWS

AdRocket™: Keeping Up with the Fast-Paced Digital Advertising Battleground

How quickly are things changing in the digital advertising marketplace? Fast enough that Facebook estimated it would lose $10 billion in revenue this year.

Digital Advantage

Newsroom

Published August 22, 2022
By RWS

WebFronts® Optimized Furniture Experience Entices Online Shoppers Ready to Buy

Searching for new kitchen furniture online? Chances are you’re ready to buy. Unlike other industries, where the majority of online searches are informational, nearly

Digital Advantage

Newsroom

Published October 6, 2021
By RWS

INFOGRAPHIC: 6 Steps to a Smart Pricing Strategy

As an independent retailer, online pricing is a critical part of your business.Price too high and shoppers are likely to look elsewhere. Price too

Digital Advantage

Newsroom

Published September 15, 2021
By RWS

The Cookie is Crumbling: A Primer on Big Tech’s Privacy Push

There’s an old expression in the ad industry that states “if you’re not paying for the product, you are the product.” That has been

Digital Advantage

Newsroom

Published September 10, 2021
By RWS

INFOGRAPHIC: Top 10 Categories Purchased Online

In the first half of 2021 compared to the same time period in 2020, here’s a comparison of the top 10 categories purchased online

Digital Advantage

Newsroom

Published September 8, 2021
By RWS

INFOGRAPHIC: Shopper Behavior Online vs. In-Store

Dating back to 2019, the numbers tell an interesting story: How has the pandemic impacted where retailers across the RWS do business, online vs.

Digital Advantage

Newsroom

Published September 2, 2021
By RWS

Pumpkin Spice & Everything Nice: How can independent retailers prepare for their share of the holiday pie?

A 10-point checklist to ensure your shopping cart is optimized for conversion success The first day of fall may be September 22 and despite

Digital Advantage

Newsroom

Published September 2, 2021
By RWS

INFOGRAPHIC: 10 Tips to Ensure Your Shopping Cart is Optimized for Conversion Success

Download a PDF version. See Pumpkin Spice & Everything Nice: How can independent retailers prepare for their share of the holiday pie?

Digital Advantage

Newsroom

Published June 3, 2021
By RWS

Hawkins Home & Lawn Cleans Up with AdRocket Boost + Google Shopping

For Hawkins Home & Lawn, an AdRocket early adopter, smart advertising performance has always been well above average with Click-Through Rates (CTRs), display CTRs,

Digital Advantage

Newsroom

Published May 13, 2021
By RWS

Top 5 Dos & Top 5 Don’ts for Your Website

By all accounts, online sales will continue strong growth this year—and beyond. As of Q1 2021, Adobe’s e-commerce division reported that U.S. consumers spent

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