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INFOGRAPHIC: 6 Steps to a Smart Pricing Strategy

As an independent retailer, online pricing is a critical part of your business.Price too high and shoppers are likely to look elsewhere. Price too

The Cookie is Crumbling: A Primer on Big Tech’s Privacy Push

There’s an old expression in the ad industry that states “if you’re not paying for the product, you are the product.” That has been

INFOGRAPHIC: Top 10 Categories Purchased Online

In the first half of 2021 compared to the same time period in 2020, here’s a comparison of the top 10 categories purchased online

INFOGRAPHIC: Shopper Behavior Online vs. In-Store

Dating back to 2019, the numbers tell an interesting story: How has the pandemic impacted where retailers across the RWS do business, online vs.

Pumpkin Spice & Everything Nice: How can independent retailers prepare for their share of the holiday pie?

A 10-point checklist to ensure your shopping cart is optimized for conversion success The first day of fall may be September 22 and despite

INFOGRAPHIC: 10 Tips to Ensure Your Shopping Cart is Optimized for Conversion Success

Download a PDF version.  See Pumpkin Spice & Everything Nice: How can independent retailers prepare for their share of the holiday pie?

Hawkins Home & Lawn Cleans Up with AdRocket Boost + Google Shopping

For Hawkins Home & Lawn, an AdRocket early adopter, smart advertising performance has always been well above average with Click-Through Rates (CTRs), display CTRs,

Top 5 Dos & Top 5 Don’ts for Your Website

By all accounts, online sales will continue strong growth this year—and beyond. As of Q1 2021, Adobe’s e-commerce division reported that U.S. consumers spent

Engagement Records Shattered At 2nd Virtual PrimeTime By NMG Members

The March 2021 edition of Virtual PrimeTime saw major growth in the number of education sessions attended and vendor booth engagements There is certainly

Virtual PrimeTime: Digital Is Here to Stay, Says Nationwide’s Hickman

Nationwide Marketing Group‘s second remote-only Virtual PrimeTime wrapped up earlier this week with sessions on everything from smart luxury appliances to finding opportunity in the challenges caused by COVID,

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