WebFronts® Level 4 Wins 2020 TWICE VIP Award

Marks the second TWICE VIP Award win for Retailer Web Services

SCOTTSDALE, Ariz., Aug. 20, 2020—WebFronts® Level 4, the fully optimized e-commerce solution within Retailer Web Services’ complete digital suite, was named a 2020 TWICE VIP (Very Important Product) Award winner in the Services: Marketing Services category. The award winners, including Samsung, Sony and LG, were announced recently on the TWICE website, in its daily newsletters and August print edition.

This marks the second TWICE VIP Award for RWS, which won an award for its AdRocket™ software in 2018.  

Over 1,000 independent electronics, appliance, furniture and mattress retailers trust WebFronts® Level 4 to give their store an easy-to-manage, professional web presence. Level 4, the latest generation of RWS’ flagship WebFronts technology, combines robust e-commerce functionality and functional web design with enhanced end-to-end security and sophisticated marketing automation features such as:  

  • De-anonymization and progressive profiling to identify hot prospects, learn their purchase intent, contact and convert them.
  • Omnichannel turnkey promotions to automatically run dozens of pre-made, effective promotions.
  • Automated Facebook posts to keep the page current and drive more traffic to a retailer’s site.
  • Email re-marketing to send promotional emails to prospects with the products for which they’re shopping.
  • Abandoned cart to draw prospects back with an automated email reminder.  
  • FlashTags to make it fast, easy and affordable for retailers to power electronic shelf labels on the showroom floor.

“We offer our sincere congratulations to RWS for its award-winning WebFronts Level 4 software,” said Grant Morgan, TWICE senior editor. “This marks the seventh year TWICE has held its VIP Awards, and we’re thrilled by the amount of engagement it received, despite the unprecedented disruptions to the CE industry in 2020. The number of consumer tech retailers and distributors who weighed in was among the highest since the program launched, and history has shown the TWICE audience has a keen eye for what works and what doesn’t at CE retail.”

Voted on by the audience of TWICE, the leading voice in the Consumer Electronics industry, these accolades decipher which companies are truly delivering value.

“Winning the TWICE VIP Award is a crowning achievement for WebFronts Level 4, especially at a time when having a strong online presence that meets the demand for contactless sales has taken center stage for retailers,” said Genna Majuta, RWS chief customer officer. “We dedicate this award to our independent retailers with whom we’ve been working closely to ensure, through Level 4, consumers’ online experience leads to greater business success.”              


TWICE is the leading brand serving the B2B needs of those in the technology and consumer electronics industries. Anchored to a 20+ times a year publication, the brand covers consumer technology through a suite of digital offerings: http://www.twice.com, eNewsletters, events and custom content including native advertising, white papers, video and webinars. Leading companies and its leaders turn to TWICE for perspective and analysis in the ever changing and fast paced environment of consumer technology. With its partner at CTA (the Consumer Technology Association), TWICE produces the Official CES Daily. For more information, visit www.twice.com.

About Retailer Web Services

Founded in 2006, Retailer Web Services (RWS) serves more than 2,700 appliance, electronics, furniture and mattress retailers in North America with an integrated and complete suite of digital marketing solutions. Scottsdale, Ariz.-based RWS is an authoritative source on how consumers shop for new appliances, electronics, furniture and mattresses in the digital age. A trusted advisor, RWS champions the success of independent retailers and helps them to realize their dreams through the promise of technology. For more information, visit www.retailerwebservices.com.

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