New member benefit aims to reduce entry barrier to digital
Leveraging its previously announced investment in digital marketing agency Retailer Web Services (RWS), Nationwide Marketing Group has introduced a new program that provides additional member discounts on RWS services.
The new program, titled Nationwide Digital Rewards, provides NMG members with an all-in-one digital solution for independent consumer tech, major appliance and bedding retailers.
Under the program, dealers can access an all-in-one digital solution for their businesses, including a WebFronts Level 4 website, WebFronts Review reputation management software and AdRocket digital advertising, starting at $999 per month.
Members that already have one or more of the products can take advantage of the bundle rebates by completing the suite for their business, receiving up to $550 a month in rebates, said RWS.
According to Tom Hickman, president and chief member advocate of Nationwide, the program’s goal aims to reduce the barriers to entry for Nationwide members to compete digitally.
“Our objective has always been to help independent retailers thrive on their own terms,” said Hickman in a statement. “Collaborating with the digital marketing experts at RWS has allowed us to create an affordable, all-in-one solution to help our members plan and execute a cohesive digital strategy that allows them to compete more effectively in today’s digital-first retail environment. We are committed to our investment in digital for the future success of our members, helping them compete at every touch point to drive sales and achieve lasting results.”
The announcement was made during Nationwide’s biannual PrimeTime member meeting and buy fair, being held this week in Las Vegas.