By developing and maintaining successful online advertising campaigns through its new AdRocket software, Retailer Web Services, an integrated digital marketing solutions provider specializing in retail, recently earned Premier Google Partner status. The software uses automation to optimize the creation, placement, adjustment and reporting of online advertising.
As a member of the Google Partners program specializing in search, mobile and display advertising, RWS earned the Premier Google Partner badge upon completion of AdRocket’s inaugural campaigns in May: “May is Maytag Month” and Memorial Day promotions of Beautyrest Black and Serta iComfort.
The Google Partners program provides online marketing companies and professionals with the resources, training and support to help advertisers be more successful online. Agencies receive access to a range of benefits including free product exams and certifications, training events, promotional offers and rewards, professional networking and other tools.
The initial AdRocket campaigns simultaneously executed over 950 unique Google Display and Google Text ads for several hundred appliance and mattress retailers. The ad spend of several hundred thousand dollars was funded by Nationwide Marketing Group and its retail partners Whirlpool and Serta Simmons Bedding at no cost to the retailers.
“Our partnership with Google is a testament to leveraging our unique strengths—expertise in specific retail industries, comprehensive product data catalog and knowledge, the largest e-commerce platform destination in the industry, strong relationships with retailer, vendor and buying group partners, and our experience building software solutions for these retailers—to improve the entire process of digital advertising,” said Jennie Gilbert, RWS chief operating officer. “When all these pieces work together, the process itself is more enjoyable and the outcomes become more efficient and effective, too.”
To earn the distinction of Premier Google Partner, RWS must continuously meet Google’s requirements in three areas: certification, ad spend and performance.
Specifically, Google Premier Partners must have at least two affiliated members who’ve earned a certification in AdWords to demonstrate advanced AdWords knowledge. Premier Partners must manage a higher total AdWords spend to show healthy activity. Also, Premier Partners must demonstrate agency performance by delivering strong overall AdWords revenues and revenue growth, and by sustaining and growing their customer base.
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About Retailer Web Services: Founded in 2006, Retailer Web Services (RWS) serves more than 2,700 appliance, electronics, furniture and mattress retailers in North America with an integrated and complete suite of digital marketing solutions: world class website design and development, digital advertising, reputation management, in-store technology enablement and analytics. Named twice to CIO Review’s 20 Most Promising E-Commerce Solution Providers in 2017 and 2016, Scottsdale, Ariz.-based RWS is an authoritative source on how consumers shop for new appliances, electronics, furniture and mattresses in the digital age. A trusted advisor, RWS champions the success of independent retailers and helps them to realize their dreams through the promise of technology.
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