AdRocket™ Software Wins 2018 TWICE VIP Award

Latest software in Retailer Web Services’ digital suite was voted upon exclusively by consumer tech retailers and distributors

SCOTTSDALE, Ariz., Aug 21, 2018—AdRocket™, the latest software in Retailer Web Services’ industry-leading digital suite for appliance, mattress and furniture retailers, was named a 2018 TWICE VIP (Very Important Product) Award winner in the Apps & Software category. The winners, which include Samsung, Sony and Bosch, were announced this week online and in the August print edition of TWICE.

In its fifth year, the TWICE VIP Awards, voted upon exclusively by consumer tech retailers and distributors, honor the products, technologies and services that are believed to be making the biggest difference in the business. The winners span 46 categories with products touching every aspect of consumer life. According to the TWICE website, the program has grown to accommodate the breadth of what’s encompassed within “consumer technology,” which is wide, varied and complex.

“We offer our sincere congratulations to RWS for its award-winning AdRocket software,” said Lisa Johnston, TWICE content director. “This marks the fifth year TWICE has held its VIP Awards, and we’re thrilled by the amount of engagement it received. The number of consumer tech retailers and distributors who weighed in was among the highest since the program launched, and history has shown the TWICE audience has a keen eye for what works and what doesn’t at CE retail.”

AdRocket optimizes the creation, placement, monitoring, adjustment and reporting of online advertising. Since its May launch, AdRocket campaigns have featured leading brands such as Maytag, Beautyrest, Serta, Whirlpool, GE, Samsung, Sony and LG. The software has executed thousands of Google Display, Facebook and Google Text ads for hundreds of retailers by harnessing the power of automation through smart software design.

“We are honored and thrilled TWICE has named AdRocket a VIP Award winner so soon after it launched,” said Jennie Gilbert, RWS chief operating officer. “The AdRocket software builds on our commitment to help independent retailers realize their dreams through the promise of technology and we dedicate this award to them.”


TWICE is the leading brand serving the B2B needs of those in the technology and consumer electronics industries. Anchored to a 20+ times a year publication, the brand covers consumer technology through a suite of digital offerings:, eNewsletters, events and custom content including native advertising, white papers, video and webinars. Leading companies and its leaders turn to TWICE for perspective and analysis in the ever changing and fast paced environment of consumer technology. With its partner at CTA (the Consumer Technology Association), TWICE produces the Official CES Daily.

About Retailer Web Services

Founded in 2006, Retailer Web Services (RWS) serves more than 2,700 appliance, electronics, furniture and mattress retailers in North America with an integrated and complete suite of digital marketing solutions: world class website design and development, digital advertising, reputation management, in-store technology enablement and analytics. Named twice to CIO Review’s 20 Most Promising E-Commerce Solution Providers in 2017 and 2016, Scottsdale, Ariz.-based RWS is an authoritative source on how consumers shop for new appliances, electronics, furniture and mattresses in the digital age. A trusted advisor, RWS champions the success of independent retailers and helps them to realize their dreams through the promise of technology. For more information, visit

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