The investment brings together RWS’s products with Nationwide Marketing Group’s digital platform aimed at independent retailers

SCOTTSDALE, Ariz.— Retailer Web Services (RWS), a provider of software and websites for retailers selling furniture, mattresses, appliances and related categories, is launching a new digital advertising product, aided by the recent investment in RWS by Nationwide Marketing Group.

RWS’s new AdRocket software automates the placement of ads while increasing efficiency and decreasing human error. “Because RWS hosts the websites these digital ads are driving traffic toward, we have the unique ability to deeply integrate the ads with the destinations,” explained Jennie Gilbert, chief operating officer, in a prepared release.

RWS provides services to more than 2,000 independent retailers with solutions such as RetailDeck, an app that helps retailers build customers relations and drive sales at the store level; WebFronts, a secure e-commerce website offering; and WebFront Reviews, an online reputation management solution.

Nationwide Marketing Group’s investment in RWS, a privately held company, further integrates RWS’s solutions with Nationwide’s digital platform to provide independent retailers with a more robust digital toolkit.

“We have been part of the Nationwide Marketing Group family for over 15 years, working closely with Nationwide to drive the adoption of new technologies focused on the needs of independent retailers,” said Jim Kane, founder and CEO of RWS in a prepared statement.

Nationwide, which recently merged with MEGA Group USA, represents 5,300 members and 14,000 storefronts, according to Rick Bellows, executive vice president of Nationwide and former CEO of MEGA Group.

RWS’s AdRocket product will be available in Base and Boost editions. The former allows retailers to leverage manufacturer and buying group promotions without monthly minimum commitments, while the latter permits retailers to promote their unique brand with custom search, social and mobile ad campaigns. Campaigns are expected to launch beginning in May.

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