MEGA Group USA, a buying group partner of Retailer Web Services (RWS), reports that it kicked off its March national convention with the latest guidebook on digital marketing written for independent retailers of durable goods: “RE:MARKET: New digital techniques independent retailers can use now to compete better, grow faster and work smarter.”
A copy of “RE:MARKET” was provided to convention attendees at the New Orleans Morial Convention Center. It is the second book published by RWS and written by Jennie Gilbert and James Kane, Jr. (RWS COO and CEO, respectively) as a result of the company’s work as a provider of e-commerce, digital marketing, web design and automated software solutions.
On April 10, the e-copy of “RE:MARKET” will be available for free at retailerwebservices.com; the softcover and Kindle edition will be available on Amazon.
RWS’ first book, “RE:THINK: 11 surprising things you should do now to win retail customers in the digital age,” divulged the results of the largest and most comprehensive end-consumer research study on how consumers shop online for furniture, mattresses and major appliances for the home. In “RE:MARKET,” the authors distill the long list of digital marketing opportunities into a handful of actionable tactics for independent retailers. The book features an afterword by Erik Qualman, author of the No. 1 international bestseller “Socialnomics.”
”‘RE:MARKET’ explains complex topics with refreshing simplicity and includes plenty of research to back up its sound advice on what retailers should do first, later and never,” said Judy Ann Villanueva, trade marketing specialist, BSH Home Appliances, manufacturer of Bosch, Thermador and Gaggenau brands. “This down-to-earth digital marketing field guide can help any retailer master the latest winning techniques.”
A speaker and panelist at the convention, Gilbert hosted MEGA Marketing sessions that include “More Stars = More Customers – How to do better on review sites” and “A new digital pricing strategy for furniture retailers” on March 28.
More MEGA members participated in the beta testing of WebFronts Level 4—the latest version of RWS’s turnkey digital marketing software developed specifically for independent durable goods retailers—than retailers of any other buying group. As a result, MEGA members helped shape powerful features such as enhanced end-to-end security, prospect and customer profiling, and sophisticated marketing automation features.