Retailer Web Services recently announced that more than 2,700 digital promotions ran during Memorial Day on retailers’ Level 4 websites, leading directly to clicks, product page views and driving consumer interest directly to stores.
According to Sam Curtis of Valley Furniture & Appliance, a MEGA Group USA retailer in Safford, Ariz., who upgraded to Level 4 when it was released in April, “During our Memorial Day promotions, more customers asked about a specific promotion or rebate that ran on our website than ever before.”
During the popular shopping holiday, MEGA retailers’ sites featured fully-integrated promotions with coordinated artwork and themes across all digital touchpoints, from rotating website images, automated Facebook posts, dynamic landing pages and targeted email campaigns—all pre-packaged to run with zero effort from the retailer.
Featured brands included GE, Electrolux, Frigidaire, KitchenAid and Tempur-Sealy. From the day a promotion went live until it expired and was automatically removed from a retailer’s site, Level 4’s sophisticated analytics monitored image views and clicks, landing page views, product page views and other important conversion metrics.
For MEGA members alone, the MEGA exclusive Memorial Day promotions running on the WebFronts Level 4 network drove more than 1.1 million image views; 96,287 individual participating product page views; nearly 1,000 rebate form downloads; and more than 2,000 phone calls directly from their mobile sites—all in just a few days.
“We received positive feedback from our customers about the rotating images displayed on our website,” Curtis continued. “Product images are eye-catching and tie in well with our monthly flyers. They also link to more information about the promotion, including rebate forms for our customers to download and submit without us having to get too involved.”
“Today, consumers come in contact with a retailer’s marketing many times and in many different formats before they decide to buy,” said Jennie Gilbert, RWS chief operating officer and co-author of RE:THiNK: 11 surprising things to do now to win retail customers in the digital age (RWS, 2015).
“Gone are the days of simple and predictable purchase journeys,” said Gilbert. “MEGA maximizes Level 4 to tie everything together so retailers’ messages are delivered with impact and reach across a multitude of digital platforms.”
RWS’s latest intelligent software, WebFronts Level 4 is built exclusively for independent retailers of durable home goods and can turn anonymous prospective customers into known contacts. Level 4 provides detailed information on an individual prospect’s purchase intent.
Each prospect’s purchase intent drives personalized re-marketing activities, which are automatically executed without manual intervention by the retailer. This allows independent retailers to reach prospects sooner than ever before with relevant promotions on the products they’re most interested in.